Our Values

Our company values

Being based in Yorkshire, we like to tell it how it is. So, we’ll keep it short and sweet.

Honesty - above all else

We have been manufacturing quality mattresses at affordable prices for over 20 years.

We’ve transformed from a two person workshop to a 154,000 square foot operational facility. One thing we have always stuck to is honesty. We adhere to our Yorkshire roots of honest graft, quality products, and friendly customer service.

Traditional craftsmanship

From day one, we have always hand-crafted our mattresses using traditional methods. This is something we have continued to do. This ensures quality of finish on every mattress. Every stitch in every mattress is done by a skilled specialist.

We put the customer first - always

We believe that great customer service costs less than poor customer service. That is why our customer service team are always on hand to help iron out any problems.

No-one is perfect and you cannot please all the people, all of the time. However, we will always try to put right anything which has gone wrong.

Happy staff make happy customers

We employ happy staff who feel empowered, are well compensated, and enjoy what they do. This means that they create better mattresses and that positivity flows through to the customer.

All our staff are treated with respect and are promoted to develop their skills.

We work with some fantastic partners

We work with some of the World’s most trusted channels including Amazon, Wayfair, eBay, and Groupon. We partner companies who share the same values as ourselves.